Workshop KPI Benchmarks Calculator
Enter your own numbers and see how your auto, caravan or RV repair workshop stacks up against editable benchmarks. Adjust any target to match your market — this is your scorecard, not a grade.
Labour Utilisation
CloseAre your technicians actually turning wrenches, or is time being lost to admin, missing parts or downtime?
Benchmark: 85% or higher of total clocked hours spent on billable jobs — a stretch target for well-run shops; 70–80% is common for a busy independent.
Labour Efficiency
On trackAre your technicians beating or matching standard industry book times for repairs?
Benchmark: 100%+ (e.g. finishing a standard 2-hour brake job in 1.8 hours).
Average Repair Order (ARO)
The average dollar amount a customer spends during a single workshop visit.
Benchmark: Varies by niche — should steadily climb as you implement digital inspections and better recommend follow-up work.
Quote Acceptance Rate
On trackThe percentage of additional work recommendations your customers approve.
Benchmark: Aim for 60% to 70% on safety and maintenance recommendations.
Booking Utilisation
CloseHow much of your available workshop capacity is sold out across your hoists and available hours.
Benchmark: 80% to 90% of available weekly hoist hours filled — leave room for urgent jobs.
Parts Gross Margin
CloseThe profitability of your parts sales after accounting for your trade supplier discounts.
Benchmark: Aim for a 30% to 45% gross margin on parts (roughly 43% to 82% markup over trade price — know which number you're quoting).
Customer Retention Rate
Below targetThe percentage of customers who return to your workshop within a rolling 12-to-18-month cycle.
Benchmark: Target 70% or higher to reduce reliance on fresh marketing spend — a stretch goal; track your own baseline.
These benchmarks are starting points based on industry norms and our own workshop experience — your market and niche will vary. Treat them as editable baselines, not a grade.
What these KPIs tell you
🛠️ Labour Utilisation & Efficiency
Are your technicians turning wrenches, and are they beating book time? Low utilisation usually means admin overload; rising efficiency means better diagnostics and parts flow.
💰 ARO & Parts Margin
Average repair order should climb as you adopt digital inspections and recommend work properly. Parts margin is quoted on selling price (gross margin), not markup over cost.
📅 Quote Acceptance & Booking Utilisation
A 60–70% quote acceptance rate means your recommendations are landing. Booking utilisation shows whether empty hoists are quietly draining your revenue.
🔁 Customer Retention
The cheapest customers you will ever have are the ones already in your database. Track who returns within 12–18 months and lean on service reminders to bring them back.